Mechanisms
to regulate the industry are still being pondered over, but the vigil
on the media from unofficial quarters has tightened
Nikhil Inamdar |
Mumbai
March 20, 2014
Last Updated at 13:39 IST
Rewind to circa pre-election 2009 - the phenomenon of paid news in its
various amorphous avatars had become so rampant in India that a
committee had to be appointed by the Press Council
of India to investigate into the matter. What the committee's report
unearthed was so damning that it was summarily buried in its original
form only to be released later by its authors - the eminent journalists Paranjoy Guha Thakurta and Sreenivas Reddy.
The report explicitly named some of the biggest newspapers and news
channels who were seen to have indulged in the practice of paid news,
and outlined various ways through which viewers/readers of news content
were being tricked by those in the business.
We are at the beginning of another election cycle today and much water
has flown under the bridge since these findings were made public. Press
Council of India (PCI) chairperson Markandey Katju went on to famously
state that he wanted a media 'incapable of self regulation' to be
regulated. 'If red lines can be drawn for the legal and medical
professions, why should it be any different for profit-making newspapers
and TV channels?' Katju questioned. Meanwhile a Private Member's Bill
on media regulation by Meenakshi Natarajan, for good or for bad, has
pretty much found its way into the dustbin without even as much as an
hour of debate. And the half dozen odd media regulatory bodies and
journalists associations including the likes of the Editor’s Guild of
India, the News Broadcasters Association and the Electronic Media
Monitoring Centre, continue to remain toothless tigers with no statutory
or moral authority to haul up errant members of the press.
Amid all this, the nature of deceit in the media has gotten more
sophisticated, more nebulous as a result of a multitude of factors -
financial distress, dodgy ownership structures and rapid changes in the
way the industry functions with the onslaught of digital and social media
platforms. And while the laws to regulate the industry are yet being
pondered over, the vigil on the media from unofficial quarters has
tightened in the last 5 years. Journalists are in the eye of the storm
like never before, and at the receiving end of a concerted volley of
attacks by twitter trolls, but also of solid, constructive criticism by a
group of self appointed media watchdogs on an overdrive ahead of the
elections.
Among one such is Newslaundry. Veteran journalist Madhu Trehan founded the portal with three others two years ago, in a bid to "turn the mirror on ourselves".
"Abhinandan Sekhri
who worked with me on Newstrack, approached me to do a programme for a
channel that would critique the media. We soon realised that we wouldn't
get the kind of freedom we needed to produce such a show on mainstream
media. Considering the murky levels journalism in India had reached, it
seemed like the need of the hour to create such a website" Trehan told
me in an email interview.
In the two years that its been in existence, Newslaundry has become
somewhat of a staple for those looking for an irreverent critique of the
media, as well as a chance to see their favorite journalists and news
anchors being pounded with tough questions by Trehan and her team.
The Hoot
is a more solemn alternative to Newslaundry, and perhaps has a sharper
focus on all things media - advocacy, ethics, law,policy and a minute
scrutiny on issues of accuracy, fairness, right to information,
censorship etc.
"This portal is the outcome of the concern felt by a group of
practicing journalists at some recent trends in journalism in this part
of the world. It is an attempt to revive a concern for media ethics,
restore focus on development in the subcontinent, and preserve press
freedom. It will attempt to hold a mirror to the way journalists
practice their craft in this region" reads the description on Hoot's
"why this website" page.
But if The Hoot and Newslaundry are outcomes of practicing journalists'
attempts to reflect on the issues infecting their business, there are
also scores of other more abrasive versions that have proliferated on
social media as a result of public anger about the way the media has
been functioning. Media Crooks
is one such. Founded by Ravi Nar an education specialist, this
confrontational blog with over 40, 000 plus followers on twitter wants
to "change the way we consume news." Skim through their twitter feed and
you realize why they are so popular - it is littered with mocking
trolls to celebrity TV anchors, conspiracy theories which Nar claims are
"backed by sound logic and reasoning" and provocative incitements about
politicians and scribes.
"It is confrontational and is meant to be that way. Is all media
crooked? Absolutely not! A huge majority of journalists are sincere and
hardworking but as with any other business it is the few bad ones who
make the most noise. Over a decade or so I have found that a handful of
30-40 crooks dominate the discourse in the media and these are the
dishonest crooks that my blog mostly talks about" defends Nar when
questioned about his affronting style.
"I have no measure on how much of a difference I make. The only
verifiable measure is the readership and I think with 6 million plus
views MC could be one of the most read blogs in the country." He adds.
Much as many in the mainstream may want to dismiss this retaliatory,
almost vigilante form of monitoring, Trehan believes it occupies an
important space of its own.
"There is a lot of anger out there. Social media is a great democratic
leveler and has given unknown people a place to be heard. But, sadly it
is often misused for abuse and vulgarity" she says.
In the absence of a potent statutory regulatory mechanism it is perhaps
going to take all kinds to hold a mirror to an influential organism
like the media. The emergence and success of these independent outfits -
whatever be their credentials - is a reflection of that fact. It is
also proof of the fact that consumers of news are seeking change. Part
of that change will occur when readers/viewers eventually stop consuming
news that is seen as peddling agendas or products under the garb of
journalism. Part of it will occur when our regulatory bodies are given
teeth. One issue on which there is widespread agreement though is that a
government agency cannot be the regulator as it would pose a great
danger to the freedom of press. But as we wait for a consensus to evolve
on how exactly the cat must be belled, we know there are many out there
keeping the vigil.
Source: http://www.business-standard.com/article/opinion/keeping-vigil-the-emergence-of-media-watchdogs-114032000356_1.html#.UyqscW7m304.twitter
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