Gujarat Chief Minister Narendra Modi's supporters have taken the
"commercial route" to electioneering for the next Lok Sabha elections.
They have already launched Modi Tshirts and are now set to launch songs, games and comic strips based on the leader. The exercise has been initiated by a little-known Delhi-based group Bhagat Singh Kranti Sena (BSKS).
The group has launched Narendra Modi T-shirts on a social networking site and is reportedly doing brisk business.
The T- shirts are priced at Rs.195 and are available in four different sizes. Interestingly, similar T-shirts are also seen at another e- commerce site.
"It is largely the supporters of Modi who are behind these campaigns. This exercise is bound to take the process of electioneering to a new level altogether," said an Ahmedabad-based political analyst.
"Merchandise like T-shirts have been a part of electioneering for quite some time now, but turning them into a commercial activity ahead of the general elections is an entirely new idea, the efficacy of which remains to be tested," he added.
Meanwhile, Tajinder Pal Singh Bagga, the brain behind the venture, appeared enthusiastic about the business prospect. Talking to Mail Today, he said the idea is to take the campaign for Modi's prime ministership across the nation in a more tangible manner.
"Modi's charisma on the Internet is superb," Bagga said, adding that the effort is now to take the popularity to the grassroots level through these ventures.
"The T-shirts are selling well. We will also release a Hindi song on Modi in next few days. A Punjabi and Bhojpuri version of the same will be launched as well," said the former member of BJP. " We are also bringing out a graphic comic on Modi ji and also planning to launch a game but that will take a few months," he added.
Modi is known for experimenting with new methods of electioneering. Many of his pre-election innovations have shown great results in Gujarat assembly elections. In 2007, he launched an extensive cyber campaign through social networking sites, mobile ringtones and Modi masks while in 2012, Modi launched a 3-D campaign to grab the interest of the voters.
Both the exercises paid rich dividends. With the general elections drawing closer, the cyber campaign for Modi's candidature is getting shriller and more tangible.
Source: http://indiatoday.intoday.in/story/gujarat-chief-minister-narendra-modi-poll-campaign-tshirts/1/270635.html
They have already launched Modi Tshirts and are now set to launch songs, games and comic strips based on the leader. The exercise has been initiated by a little-known Delhi-based group Bhagat Singh Kranti Sena (BSKS).
The group has launched Narendra Modi T-shirts on a social networking site and is reportedly doing brisk business.
The T- shirts are priced at Rs.195 and are available in four different sizes. Interestingly, similar T-shirts are also seen at another e- commerce site.
"It is largely the supporters of Modi who are behind these campaigns. This exercise is bound to take the process of electioneering to a new level altogether," said an Ahmedabad-based political analyst.
"Merchandise like T-shirts have been a part of electioneering for quite some time now, but turning them into a commercial activity ahead of the general elections is an entirely new idea, the efficacy of which remains to be tested," he added.
Meanwhile, Tajinder Pal Singh Bagga, the brain behind the venture, appeared enthusiastic about the business prospect. Talking to Mail Today, he said the idea is to take the campaign for Modi's prime ministership across the nation in a more tangible manner.
"Modi's charisma on the Internet is superb," Bagga said, adding that the effort is now to take the popularity to the grassroots level through these ventures.
"The T-shirts are selling well. We will also release a Hindi song on Modi in next few days. A Punjabi and Bhojpuri version of the same will be launched as well," said the former member of BJP. " We are also bringing out a graphic comic on Modi ji and also planning to launch a game but that will take a few months," he added.
Modi is known for experimenting with new methods of electioneering. Many of his pre-election innovations have shown great results in Gujarat assembly elections. In 2007, he launched an extensive cyber campaign through social networking sites, mobile ringtones and Modi masks while in 2012, Modi launched a 3-D campaign to grab the interest of the voters.
Both the exercises paid rich dividends. With the general elections drawing closer, the cyber campaign for Modi's candidature is getting shriller and more tangible.
Source: http://indiatoday.intoday.in/story/gujarat-chief-minister-narendra-modi-poll-campaign-tshirts/1/270635.html
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